KeyLogic Blog

Learn more about the advances and expertise our KeyLogic team brings to their respective fields.

  • Trade Show Name Badge

    Federal Conferences, Symposia, and Trade Shows

    Oct 02, 2013
    Effective marketing in the Federal space accomplishes several goals. Ideally, marketing investments should generate demand for your company’s products or services, through either education of the prospect or differentiation of your services against your competition. There are many possible vehicles or channels for a Federal contractor to market its services, including advertising, direct mail, and more recently, web, email, and social media. One channel that has evolved over the past two decades is the Federally-focused conference or trade show.
  • Scrabble Tiles

    Avoiding Nettlesome Abbreviations

    Oct 01, 2013
    Working for a government contractor, we are accustomed to using many abbreviations in our daily communications. Unfortunately, some of them have so infiltrated our vocabularies that their original meanings were forgotten long ago, leading to the ubiquitous: “what does < insert abbreviation > stand for?”
  • Mental Clarity

    Finding Clarity in the Storm

    Sep 26, 2013
    In the midst of this I’m doing what people in my profession do – watching and learning. What really happened? Did we really see it coming? How was our response? Did we miss causes? How could we have been better? How do we prepare in the future? These and a dozens of other questions go through our minds as we work on how to protect more people in the future.
  • Check Icon

    CPARS – Why It Is Important for Contractors

    Sep 25, 2013
    As a government contractor, we have an important role in the Contractor Performance Assessment Rating System (CPARS) process. CPARS is a web-enabled system used by Government assessing officials for reporting on contractor performance. CPARS reports are transmitted to the Past Performance Information Retrieval System (PPIRS), the Government’s single source for contractor past performance.
  • Megaphone

    COMMUNICATION: The Key To Effective Leadership

    Sep 24, 2013
    When you have a message to communicate (either directly, or indirectly) make sure it’s true and correct, well-reasoned, and supported by solid business logic. Perhaps equally important is that your message is consistent, clear and accurate.